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Research papers

A model for a cost-benefit analysis of a new pharmaceutical

There is growing clamour of late that the evaluation of new pharmaceuticals should not only contain analysis of safety and efficacy, but also elements of economic analysis. The reason: the quality of present-day background material is such that it...

Catalogue: Seminar 1987: Pricing And Forecasting In Pharmaceutical Industry
Author: P. Hertzman
June 15, 1987
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Citation

Hertzman, P. (1987a, June 15). A model for a cost-benefit analysis of a new pharmaceutical. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/a-model-for-a-cost-benefit-analysis-of-a-new-pharmaceutical